At the heart of the Creative Industry
With celebrities, in Cannes …
Demand gen
01 Digital Pass as media offering
I worked on programming and developed two formats that I produced at the festival
Our high-cadence organic output was made possible by
02 Reinventing the case study
The msot effective content comes from people, not brands. LinkedIn pushes personal channels up to 10x more than businesses, and there is only so much messaging a brand can put out before diluting its appeal.
We trained and kitted out our own Flywheel experts, enabling them to become creators and grow their personal brand and followings. As their following and credibility grew, we were able to leverage organic posts and paid 'thought leadership' ads to boost our company page content. This gave a significant boost to content for our go to markets, and amplified brand affinity and thought leadership by 10x.
03 Using organic insights to enrich paid efforts
We
We trained and kitted out our own Flywheel experts, enabling them to become creators and grow their personal brand and followings. As their following and credibility grew, we were able to leverage organic posts and paid 'thought leadership' ads to boost our company page content. This gave a significant boost to content for our go to markets, and amplified brand affinity and thought leadership by 10x.
