A new approach for a new era of marketing
Family Name is our challenge to the status quo in advertising. Today, channel innovation is faster, creative increasingly important, and traditional channels overpriced and overcrowded. Being digitally native and community centric is no longer enough. We believe a media-driven playbook, informed by data from across the funnel, is this era's key to business growth.
Family Name is our challenge to the status quo in advertising. Today, channel innovation is faster, creative increasingly important, and traditional channels overpriced and overcrowded. Being digitally native and community centric is no longer enough. We believe a media-driven playbook, informed by data from across the funnel, is this era's key to business growth.
Family Name is our challenge to the status quo in advertising. Today, channel innovation is faster, creative increasingly important, and traditional channels overpriced and overcrowded. Being digitally native and community centric is no longer enough. We believe a media-driven playbook, informed by data from across the funnel, is this era's key to business growth.
Family Name is our challenge to the status quo in advertising. Today, channel innovation is faster, creative increasingly important, and traditional channels overpriced and overcrowded. Being digitally native and community centric is no longer enough. We believe a media-driven playbook, informed by data from across the funnel, is this era's key to business growth.
Our most recent project
Our most recent project
Title: From the Street
Brand: Made by Mena
Industry: Fashion
Title: From the Street
Brand: Made by Mena
Industry: Fashion
Creative Strategy
Experiential Marketing
Narrative Documentary
Public Relations
From the Street
Working across narrative documentary, organic & paid social, and experiential marketing, we helped Made by Mena go to market with his first solo New York Fashion Week show. To make sure Mena sold the collection, we organized an event to bring his community together, amplified his digital footprint, and secured valuable PR placement.
Working across narrative documentary, organic & paid social, and experiential marketing, we helped Made by Mena go to market with his first solo New York Fashion Week show. To make sure Mena sold the collection, we organized an event to bring his community together, amplified his digital footprint, and secured valuable PR placement.
The Film
To introduce a new-to-brand audience to Mena and deepen the relationship with previous customers, we created a long-form multimedia exploration the brand's collection, process, and backstory. This project culminated in an IRL screening event for the NY fashion community, and will be making a film festival tour in 2025.
To introduce a new-to-brand audience to Mena and deepen the relationship with previous customers, we created a long-form multimedia exploration the brand's collection, process, and backstory. This project culminated in an IRL screening event for the NY fashion community, and will be making a film festival tour in 2025.
The Exhibition
The Exhibition
A brands ability to activate it's audience in real life is becoming a key differentiator. To capitalize on the digital buzz Mena was generating, we invited 200 fans and NYC fashion influencers to SoHo for a hand-on exploration into the collection, presentation from the designer, and a screening of the documentary film.
A brands ability to activate it's audience in real life is becoming a key differentiator. To capitalize on the digital buzz Mena was generating, we invited 200 fans and NYC fashion influencers to SoHo for a hand-on exploration into the collection, presentation from the designer, and a screening of the documentary film.
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