In the heart of the creative industry
In the heart of the creative industry
I helped Cannes Lions grow both the annual Festival of Creativity and its year-round services. At the festival, I developed creative formats that built the Digital Pass, a live platform which expanded the Lions brand beyond the city of Cannes to offer valuable digital experiences to those who couldn't make it in-person. For year-round services, such as Lions Advisory, I crafted marketing programs that grew business and bolstered the value these services provided.
I helped Cannes Lions grow both the annual Festival of Creativity and its year-round services. At the festival, I developed creative formats that built the Digital Pass, a live platform which expanded the Lions brand beyond the city of Cannes to offer valuable digital experiences to those who couldn't make it in-person. For year-round services, such as Lions Advisory, I crafted marketing programs that grew business and bolstered the value these services provided.
Organic & Paid Media
Media Programming
Creative Production
Creative Strategy
01 Building a Digital Pass
Sometimes, the best seat is your own.
Sometimes, the best seat is your own.
We took the best of the festival and made it available digitally, giving Lions a valuable new vertical to monetize. For all four days of the festival, we ran live a full days worth of programming, complete with live hosts, stage talks, and bespoke creative formats just for digital pass, all designed to offer an IRL feeling to those watching from home. I developed and produced formats that leveraged celebrities, industry VIPs and the city of Cannes to put each day's 'need to know' information into engaging, FOMO inducing content.
We took the best of the festival and made it available digitally, giving Lions a valuable new vertical to monetize. For all four days of the festival, we ran live a full days worth of programming, complete with live hosts, stage talks, and bespoke creative formats just for digital pass, all designed to offer an IRL feeling to those watching from home. I developed and produced formats that leveraged celebrities, industry VIPs and the city of Cannes to put each day's 'need to know' information into engaging, FOMO inducing content.
We took the best of the festival and made it available digitally, giving Lions a valuable new vertical to monetize. For all four days of the festival, we ran live a full days worth of programming, complete with live hosts, stage talks, and bespoke creative formats just for digital pass, all designed to offer an IRL feeling to those watching from home. I developed and produced formats that leveraged celebrities, industry VIPs and the city of Cannes to put each day's 'need to know' information into engaging, FOMO inducing content.
Creative Systems
Running a live TV station each day came with a demanding schedule of same-day turnarounds. With a team of 17, we turned around 12 formats with next-day deliveries all week. Enabling creative at this scale was a focused, streamlined way of working that optimized for speed and efficiency. I implemented new tools, automation and workflows across the production process. This allowed our shooting teams to work more efficiently with our editors, creating tighter feedback loops and faster, higher quality output.
Running a live TV station each day came with a demanding schedule of same-day turnarounds. With a team of 17, we turned around 12 formats with next-day deliveries all week. Enabling creative at this scale was a focused, streamlined way of working that optimized for speed and efficiency. I implemented new tools, automation and workflows across the production process. This allowed our shooting teams to work more efficiently with our editors, creating tighter feedback loops and faster, higher quality output.
Running a live TV station each day came with a demanding schedule of same-day turnarounds. With a team of 17, we turned around 12 formats with next-day deliveries all week. Enabling creative at this scale was a focused, streamlined way of working that optimized for speed and efficiency. I implemented new tools, automation and workflows across the production process. This allowed our shooting teams to work more efficiently with our editors, creating tighter feedback loops and faster, higher quality output.
Running a live TV station each day came with a demanding schedule of same-day turnarounds. With a team of 17, we turned around 12 formats with next-day deliveries all week. Enabling creative at this scale was a focused, streamlined way of working that optimized for speed and efficiency. I implemented new tools, automation and workflows across the production process. This allowed our shooting teams to work more efficiently with our editors, creating tighter feedback loops and faster, higher quality output.
02 Reinventing the case study
Lions helps the biggest brands in the world achieve business transformation through creativity. To support the growth this advisory offering, I developed and produced a narrative-driven masterclass series that the industry could both learn from and rally behind.
Lions helps the biggest brands in the world achieve business transformation through creativity. To support the growth this advisory offering, I developed and produced a narrative-driven masterclass series that the industry could both learn from and rally behind.
Lions helps the biggest brands in the world achieve business transformation through creativity. To support the growth this advisory offering, I developed and produced a narrative-driven masterclass series that the industry could both learn from and rally behind.
Results
The series of videos was directly responsible for closing two consulting deals with major global companies, and was used as modules within the advisory program. The episodes that were turned public also performed well on Youtube, garnering an average 6K views each
The series of videos was directly responsible for closing two consulting deals with major global companies, and was used as modules within the advisory program. The episodes that were turned public also performed well on Youtube, garnering an average 6K views each
The series of videos was directly responsible for closing two consulting deals with major global companies, and was used as modules within the advisory program. The episodes that were turned public also performed well on Youtube, garnering an average 6K views each
The series of videos was directly responsible for closing two consulting deals with major global companies, and was used as modules within the advisory program. The episodes that were turned public also performed well on Youtube, garnering an average 6K views each
03 Upselling the Cannes experience
To grow the experience Lion's offers brands during the festival, I crafted go-to-market campaigns that worked across paid social and ABM. With video and personalized messaging, we were able to amplify the festival experience for the world's biggest brands, and keep them engaged all year-long.
To grow the experience Lion's offers brands during the festival, I crafted go-to-market campaigns that worked across paid social and ABM. With video and personalized messaging, we were able to amplify the festival experience for the world's biggest brands, and keep them engaged all year-long.
To grow the experience Lion's offers brands during the festival, I crafted go-to-market campaigns that worked across paid social and ABM. With video and personalized messaging, we were able to amplify the festival experience for the world's biggest brands, and keep them engaged all year-long.
To grow the experience Lion's offers brands during the festival, I crafted go-to-market campaigns that worked across paid social and ABM. With video and personalized messaging, we were able to amplify the festival experience for the world's biggest brands, and keep them engaged all year-long.
Results
16% attributable increase in YoY growth of the festival’s executive concierge offering.
10% attributable increase in YoY growth of the festival’s curated brand experience offering.
16% attributable increase in YoY growth of the festival’s executive concierge offering.
10% attributable increase in YoY growth of the festival’s curated brand experience offering.
