Building the global fintech community
Building the global fintech community
Through creative growth and community building, I helped Money20/20 establish itself as the beating heart of the Fintech industry.
Through creative growth and community building, I helped Money20/20 establish itself as the beating heart of the Fintech industry.
Through creative growth and community building, I helped Money20/20 establish itself as the beating heart of the Fintech industry.
Through creative growth and community building, I helped Money20/20 establish itself as the beating heart of the Fintech industry.
Organic & Paid Media
Creative Strategy
Community Building
Experiential Marketing
02 Growing community through content
Money's events in Las Vegas, Amsterdam and Bangkok attract up to 30,000 attendees each year, though there was a lack of year-long engagement around the brand and hard for attendees to grasp the enourmous amount of activations and content happening around them during the show. Through a social-first social strategy for the 2022 Las Vegas show, we brought attendees into the Money20/20 universe by creating a dynamic content ecosystem to engage our IRL community.
Money's events in Las Vegas, Amsterdam and Bangkok attract up to 30,000 attendees each year, though there was a lack of year-long engagement around the brand and hard for attendees to grasp the enourmous amount of activations and content happening around them during the show. Through a social-first social strategy for the 2022 Las Vegas show, we brought attendees into the Money20/20 universe by creating a dynamic content ecosystem to engage our IRL community.
Money's events in Las Vegas, Amsterdam and Bangkok attract up to 30,000 attendees each year, though there was a lack of year-long engagement around the brand and hard for attendees to grasp the enourmous amount of activations and content happening around them during the show. Through a social-first social strategy for the 2022 Las Vegas show, we brought attendees into the Money20/20 universe by creating a dynamic content ecosystem to engage our IRL community.
Money's events in Las Vegas, Amsterdam and Bangkok attract up to 30,000 attendees each year, though there was a lack of year-long engagement around the brand and hard for attendees to grasp the enourmous amount of activations and content happening around them during the show. Through a social-first social strategy for the 2022 Las Vegas show, we brought attendees into the Money20/20 universe by creating a dynamic content ecosystem to engage our IRL community.
Results
37K increase in Instagram Reels views
105% lift in attendee engagement
60% increase in social output
02 Creative strategy for year-round engagement
To keep the community we'd built at our live shows engaged throughout the year, I developed human-centric, value-added content formats for Money's owned channels
To keep the community we'd built at our live shows engaged throughout the year, I developed human-centric, value-added content formats for Money's owned channels
To keep the community we'd built at our live shows engaged throughout the year, I developed human-centric, value-added content formats for Money's owned channels
To keep the community we'd built at our live shows engaged throughout the year, I developed human-centric, value-added content formats for Money's owned channels
I worked with our content team to create an NFT before it become a legitimate buzzword, marketing it with our podcast (in which I was appeared as a guest) and auctioning it for charity.
I worked with our content team to create an NFT before it become a legitimate buzzword, marketing it with our podcast (in which I was appeared as a guest) and auctioning it for charity.
I worked with our content team to create an NFT before it become a legitimate buzzword, marketing it with our podcast (in which I was appeared as a guest) and auctioning it for charity.
I worked with our content team to create an NFT before it become a legitimate buzzword, marketing it with our podcast (in which I was appeared as a guest) and auctioning it for charity.
I produced two seasons of a Fintech Sharktank series, sponsored by Mastercard, which pitted startups against each-other in front of panels of Fintech industry leaders. A live social format, the final round of each season occured on-stage at the Las Vegas show, hosted by Michael Buffer.
I produced two seasons of a Fintech Sharktank series, sponsored by Mastercard, which pitted startups against each-other in front of panels of Fintech industry leaders. A live social format, the final round of each season occured on-stage at the Las Vegas show, hosted by Michael Buffer.
I produced two seasons of a Fintech Sharktank series, sponsored by Mastercard, which pitted startups against each-other in front of panels of Fintech industry leaders. A live social format, the final round of each season occured on-stage at the Las Vegas show, hosted by Michael Buffer.
I produced two seasons of a Fintech Sharktank series, sponsored by Mastercard, which pitted startups against each-other in front of panels of Fintech industry leaders. A live social format, the final round of each season occured on-stage at the Las Vegas show, hosted by Michael Buffer.
