Hey! I've spent the last seven years making things that get people's attention on the internet. Started building video content for global brands like Cannes Lions and Money20/20, then moved into growth marketing at Flywheel Digital, where I turned a LinkedIn page and a newsletter into something over 130,000 people follow and built a podcast that cracked the top ten in its category.

Tried starting a few companies along the way; one made it to the final round of a16z's accelerator before we shut it down, another is still going through YC applications.

Most days I'm thinking about how brands grow when AI is rewriting the rules, how to make content that people actually want to see, and what happens when you give creators equity instead of just cash. I share thoughts on my Substack, Spin Cycle

This site has some of the work. The rest is just trying to figure out what comes next.